• Grafika Glowna About Us
  • Grafika Glowna About Us

Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Product: Lightening Totem

Brand: Dobendan
Client: Reckitt Benckiser
Country: Germany

Expectation:

Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Nasze rozwiązanie:

We proposed the Lightening Totem – a stand illuminated with LED lights. Nobody has ever proposed such an attractive solution for pharmacy window exposure. The stand is powered by electricity and both sides can be printed with a different layout. It is packed totally flat, so it takes up less space during transportation and storage. A what is crucial, it draws attention of people passing by because it really stands out from the pharmacy window!

After a year from the delivered production the customer has provided us with a positive feedback: the campaign was very successful. This is why in the winter season of 2017 more Lightening Totems will be lighting up the Dobendan brand in multiple pharmacies across Germany.

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