Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Product: Lightening Totem

Brand: Dobendan
Client: Reckitt Benckiser
Country: Germany

Expectation:

Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Nasze rozwiązanie:

We proposed the Lightening Totem – a stand illuminated with LED lights. Nobody has ever proposed such an attractive solution for pharmacy window exposure. The stand is powered by electricity and both sides can be printed with a different layout. It is packed totally flat, so it takes up less space during transportation and storage. A what is crucial, it draws attention of people passing by because it really stands out from the pharmacy window!

After a year from the delivered production the customer has provided us with a positive feedback: the campaign was very successful. This is why in the winter season of 2017 more Lightening Totems will be lighting up the Dobendan brand in multiple pharmacies across Germany.

Wie arbeiten wir?

  • Anfang
  • Herausforderung
    Challenge
  • Beratung
    Consulting
  • Erstellung
    Creation
  • Kunden
    Customer
  • Gemeinde
    Community

 

Wir bieten erweiterte Beratung im Bereich der POS-Materialien auf Basis des 5C Kooperationsmodells.

 

Herausforderung

1

  • Identifizierung der Markenziele
  • Herausfordernder Markt / Wettbewerb-Trends
  • Analyse der Unbewussten Bedürfnisse / Feldarbeit

Beratung

2

  • Präsentation zugänglicher Bereiche und Lösungen
  • Szenario-Analysen, welche auf Fallstudien basieren
  • Anpassung an das Budget, Timing und Haltbarkeit

Erstellung

3

  • Erstellung von Designs, Visualisierungen, Prototypen
  • Hausinterne Durchführung, Feld, Fahrteste
  • Herstellung, Lagerung, Lieferung

Kunden

4

  • Kundeneingriff in den Prozess
  • Ausbildung im Handel / Vertriebsmitarbeiter
  • Analyse der Auswirkungen und Austausch von Informationen

Gemeinde

5

  • Verwendung von umweltfreundlichen Lösungen
  • Gemäß dem ethischen SMETA-Standard (4 Säulen) Sedex-Richtlinien
  • Respekt gegenüber Kunden und der eigenen internen Richtlinien und Werte

 

  • Magic Display
  • Chillair
  • Infoshade