The customer wanted a mobile refrigerator that could be installed in different, even the busiest locations in the stores. Moreover, he was looking for an "open front" solution to facilitate customers access to the product.

The Rovagnati company is a leading Italian manufacturer of cold cuts with a 70 years tradition. It’s known from the production of high-quality ham (prosciutto), salami, mortadella and other Italian delicacies like pancetta or dadini.

Customer expectations:

Rovagnati zwróciła się do naszego włoskiego dystrybutora – firmy Komex – z prośbą o zaproponowanie lodówki promocyjnej wspierającej w punktach sprzedaży kampanię reklamową nowej linii produktowej Rovagnati Momenti.

Klientowi zależało na lodówce mobilnej, którą można ustawić w różnych, nawet najbardziej ruchliwych miejscach sklepu. Ponadto poszukiwał rozwiązania w stylu „open front” aby maksymalnie ułatwić Klientom dostęp do produktu. Kluczowym kryterium była oczywiście temperatura na półce, która nie mogła przekroczyć 3,5°C.

Our solution:

We proposed the automatic cooling display ChillAir Small with a height of 144cm and two exposure levels for refrigerated products. In addition to increase the visibility of the promoted ham, mortadella and salami we have applied LED light above each shelf.

The ChillAir Small met all expectations of our Customer and supported effectively the promotion of Rovagnati Momenti through the network of Carrefour stores in Italy.

How do we work?

  • Start
  • Challenge
    Challenge
  • Consulting
    Consulting
  • Creation
    Creation
  • Customer
    Customer
  • Community
    Community

 

We provide advanced consultancy in the field of POS materials based on the 5C model of cooperation.

 

Challenge

1

  • identifying the brand objectives
  • challenging market / competition trends
  • analyzing the unconscious needs / field work

Consulting

2

  • presenting accessible areas and solutions
  • analyses of scenarios based on case studies
  • matching to the budget, timing and durability

Creation

3

  • creating designs, visualizations, prototypes
  • performing in-house, field, road tests
  • manufacturing, storing, delivering

Customer

4

  • engaging the customer in the process
  • training the trade / sales personnel
  • analyzing the effects and sharing information

Community

5

  • using environmentally friendly solutions
  • following the ethical SMETA (4 pillars) Sedex guidelines
  • respecting the Customer and own internal policies and values

 

  • Magic Display
  • Chillair
  • Infoshade