Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.
Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.
Product: Lightening Totem
Brand: Dobendan
Client: Reckitt Benckiser
Country: Germany
Expectation:
Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.
Nasze rozwiązanie:
We proposed the Lightening Totem – a stand illuminated with LED lights. Nobody has ever proposed such an attractive solution for pharmacy window exposure. The stand is powered by electricity and both sides can be printed with a different layout. It is packed totally flat, so it takes up less space during transportation and storage. A what is crucial, it draws attention of people passing by because it really stands out from the pharmacy window!
After a year from the delivered production the customer has provided us with a positive feedback: the campaign was very successful. This is why in the winter season of 2017 more Lightening Totems will be lighting up the Dobendan brand in multiple pharmacies across Germany.
