Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Product: Lightening Totem

Brand: Dobendan
Client: Reckitt Benckiser
Country: Germany

Expectation:

Reckitt Benckiser required an innovative stand, which would be highly visible in the pharmacy windows. The campaign was planned for the winter season of 2015/2016.

Nasze rozwiązanie:

We proposed the Lightening Totem – a stand illuminated with LED lights. Nobody has ever proposed such an attractive solution for pharmacy window exposure. The stand is powered by electricity and both sides can be printed with a different layout. It is packed totally flat, so it takes up less space during transportation and storage. A what is crucial, it draws attention of people passing by because it really stands out from the pharmacy window!

After a year from the delivered production the customer has provided us with a positive feedback: the campaign was very successful. This is why in the winter season of 2017 more Lightening Totems will be lighting up the Dobendan brand in multiple pharmacies across Germany.

How do we work?

  • Start
  • Challenge
    Challenge
  • Consulting
    Consulting
  • Creation
    Creation
  • Customer
    Customer
  • Community
    Community

 

We provide advanced consultancy in the field of POS materials based on the 5C model of cooperation.

 

Challenge

1

  • identifying the brand objectives
  • challenging market / competition trends
  • analyzing the unconscious needs / field work

Consulting

2

  • presenting accessible areas and solutions
  • analyses of scenarios based on case studies
  • matching to the budget, timing and durability

Creation

3

  • creating designs, visualizations, prototypes
  • performing in-house, field, road tests
  • manufacturing, storing, delivering

Customer

4

  • engaging the customer in the process
  • training the trade / sales personnel
  • analyzing the effects and sharing information

Community

5

  • using environmentally friendly solutions
  • following the ethical SMETA (4 pillars) Sedex guidelines
  • respecting the Customer and own internal policies and values

 

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